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WASHINGTON’S #1 WEEKLY HIGH SCHOOL SPORTS SHOW JOINS KONG TV LINEUP

Now watch your favorite local high school athletes on “AAA Washington Varsity News” every Saturday morning on KONG TV 6/16.

Seattle, Wash. (June 17, 2010) – Washington’s most popular weekly high school sports show is taking the program to the next level after recently completing their first 40-week season on the air. “AAA Washington Varsity News” and King Broadcasting Corporation added the 30-minute high school sports magazine-style show to the KONG TV Saturday morning lineup for the 2010/2011 school year.

This must-see program for area high school sports fans will kickoff a second season beginning August 28, on KONG 6/16. The program, airing every Saturday morning during the school year, offers comprehensive TV coverage of Washington state high school athletics and celebrates the unique stories of the games, area schools and athletes.

“High school sports coverage is an essential element of our mission to be the leading source of local news and information in the Puget Sound region,” said Ray Heacox, president and general manager of King Broadcasting Corporation. “We have a rich and successful history with high school sports programming and are excited to have a new partner with the “AAA Washington Varsity News.” Former high school sports programs, “Sports Blitz” and “HS Game Time,” have been among our most popular local programs.”

“The opportunity to add comprehensive coverage of all 40 weeks of Washington’s high school sports season to our lineup is exciting. We especially like the breadth of coverage the show’s producers are able to deliver,” added Pat Costello, vice president and station manager. “In their initial season they covered traditional sports like football and basketball, but what really made the program stand out was their coverage of sports like women’s bowling, ultimate frisbee, rugby and an outstanding effort with lacrosse.”

“AAA Washington Varsity News” is produced by Seattle based Gametapes and sponsored by AAA Washington, the local American Automobile Association affiliate. The program will air every Saturday on KONG 6/16 and be available the following day on Comcast On Demand. In addition, the show’s web site, thevarsitynews.com, will offer viewers the chance to watch past episodes, specials, enter contests and follow the blog.

Hosted by Northwest high school sports authority, Gabriel Meyers, the “AAA Washington Varsity News” is a fast-moving, half-hour highlights show featuring clips from the best games, interviews with local experts like the Seattle Times’ Mason Kelley, behind-the-scenes features, game-day experiences and much more. The program will cover all three sports seasons of boys and girls high school athletics in Washington State.

“AAA Washington Varsity News” can be viewed on KONG 6/16, and on Comcast On Demand, Ch.1 for Comcast cable customers, under Local Sports from the main On Demand menu. Several weeks of archived shows will be available On Demand in case you miss an episode. Additional video and interactive features can be found at thevarsitynews.com, on Twitter at TheVarsityNews on Twitter and on Facebook, search TheVarsityNews-Washington.

About Gametapes
With production offices in the shadow of Seattle’s Qwest Field, Gametapes has been producing coverage of high school sports since 2004. Operating across the country and beyond, the company’s work ranges from high school games to world championships. Its production work includes more than 500 high school games for Comcast On Demand. From live high school games for FSN Northwest to highlight shows in Texas for FSN Southwest, Gametapes is the leader in high school sports television.

About AAA Washington
AAA Washington has been serving members and the traveling public since 1904. The organization provides a variety of exclusive benefits, including roadside assistance, discounts, maps and personalized trip planning, to its 990,000 members. In addition, its full-service travel and insurance agencies provide products and services for members and the public. Additional information is available through the company’s 26 offices in Washington and northern Idaho, at AAA.com, or by calling 1-800-562-2582.

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